Magento is the world’s most popular eCommerce tool that is used by millions of websites all over the globe. It is used in more than a hundred different countries, and was primarily designed as a platform for eCommerce and content management. eCommerce stores have to face a great deal of challenges, so it’s imperative that the development of their website is handled in a different manner as compared to ordinary websites.

Launched in 2007, Magento has quickly grown to become the primary choice for almost every entrepreneur who wants to start their own online store. If you are thinking of launching your own online store to target regional customers, you should look seriously for a web developer who offers services related to Magento in Melbourne. Here are just some of the many different benefits that Magento offers.

Open Source

By far the biggest benefit of using this eCommerce platform as compared to others is that it is completely open source. This means that you can download the source code for the program and then customise it however you see fit according to your requirements. One of the main reasons why so many developers prefer only using Magento when creating eCommerce stores is simply because the program is completely open source and can be customised in a myriad of different ways. You will never be able to guess that two eCommerce stores are running the same Magento platform underneath once an experienced web developer has customised it for you.

Versatile Content Management

Many developers who have stuck with Magento since it was originally released praise that fact that content management on the platform is extremely simple and easy. When you are running an online store, managing content is obviously a big priority. You have to be careful that you upload the products and pictures accordingly and make sure that a detailed database is created for all of the products that are available on your platform. Thankfully, Magento comes with a highly intuitive web editor that you can use to customise your product offerings however you want.


Raw power is a major requirement for large eCommerce stores. Magento can handle more than 500,000 products on one site, which is a huge benefit. On top of that, it is capable of handling more than 80,000 orders in an hour, so even if you are running a major promotion and have lots of traffic passing through your site, you don’t have to worry about your website crashing in the middle.


One of the biggest requirements that many people have when setting up their eCommerce store is that it should be SEO friendly. Without proper search engine optimisation, there’s no way that you will be able to attract more traffic to your site. Magento was created with SEO efficiency as a priority, so you will be able to get much better rankings off of Google and other search engines for your eCommerce store!


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