You may have a great product/service, revolutionary concept, stellar content, or other edge that makes your online business, service, or blog phenomenal, but if no one knows about it, then who cares? This is why online marketing is so critical to any web platform, because your product is only as good as the brand behind it, and if nobody knows about it, then there is no brand. In this article, we will be running through the basics of key online marketing strategies for the fiscal year of 2017.
- Blogger outreach
blogger outreach is one of the most basic yet most effective ways to drive traffic to your website. Blogger outreach is providing original and informative content in the form of blogs/articles with the hopes of generating users that will then later go on to purchase a product. Think of blogger outreach as a way to advertise your business in a non-intrusive way to searches by not shoving products down their throat. Rather, your product or service come across as a gentle upsell to the visitor. Blogger outreach is one of the best tools of online marketing because it leads to long term users, and not just attracts those who are click-baited into never visiting your site again. Remember, the longer a user is on your site, the more loyalty they build, and the more likely they are to make a purchase.
- Search engine optimization
Search engine optimization, or seo, for short, is optimizing your webpage to increase its relevancy in correlated google searches. On average, websites that appear on the first page of a google search are a whopping 60% more likely to get clicked on than their later paged results, and those appearing in the top three results are 80% more likely to get clicked on. Clearly, the higher your page ranks in relevant searches, the more traffic you will generate. However, while search engine rankings can be bought as advertisement, seo marketing organically improves your ranking. This is known as link building strategy, the process of improving your site, via tags, keywords, and more criteria to improve the url’s chance of being ranked higher in a search engine. In all, seo marketing is a great, cost effective strategy to market your site online.
While the former two online marketing strategies are cost effective ways to organically improve your online reputation, it doesn’t mean that spending money on marketing isn’t an effective tool as well. While paid advertising may be a deterrent for small business, those who are maxed out with seo marketing and are already providing continuous and highly quality blogger outreach & guest blogging consider paid adverts the next logical step in growing their business or blog. The most common form of paid online advertising is known as pay per click marketing, or ppc, for short. Pay per click advertising is when other media platforms, such as youtube promote your brand and for every click generated through their service, a small monetary fee is paid to them, generating more traffic and potential revenue for your online platform.