Running a small business is not an easy task by any means. It’s one of the biggest challenges that most people face, and that’s one of the main reasons why there are much fewer people who take the risk of starting their own business and instead prefer working a standard corporate job. Managing the finances in your company is going to be incredibly difficult during the first few years. You have to be careful that you allocate funding appropriately between the different departments. Unlike larger corporations, the limited amount of working capital in a small business often means that almost all of the money goes into meeting production requirements and fulfilling client orders.

Competition is rife in today’s business world, and it’s incredibly difficult for business owners to get an edge above other companies operating in the same space. If you want to succeed in today’s market, you have to be able to stand out from the rest. If you feel that you are offering a top-quality product, how else can you make sure that your business stands apart from the rest? The best way to do that is by offering top-of-the-line customer service to your clientele. You have to make sure that your customers get top-notch customer service and that all of their queries are answered immediately.

Why Is Customer Service So Important?

Customer service isn’t just important for acquiring new customers, it also greatly affects your company’s goodwill. In this day and age, people are quick to post about their experiences on social media. If they had a bad experience with you or if someone wasn’t picking up the phone, it won’t take them long to write about their experience on a public platform. Before you know it, there will be hundreds of other people sharing their experiences and discussing the poor customer service of your company. Naturally, this is going to affect your company’s profitability in the long run. If the public image of your business is bad, it’s going to be terribly difficult for you to revert that later on.

The Many Constraints Faced by Small Businesses

As mentioned above, one of the biggest issues that most small businesses face is the lack of funding. How do you set up a separate customer service department when you don’t have the funds to do so? If most of your working capital is invested in meeting clients’ orders, it’s going to be difficult to scrounge up the cash that you need for spending money on buying the equipment that you need at a customer service centre.

Most small business owners think that using a conventional telephone is the best way to stay in touch with consumers. That’s not entirely true. With a conventional telephone, you won’t know if there are other people calling you, as there is no queuing system. On top of that, you are also going to face major issues during the off-days. If you are taking your team out on a company retreat or if everyone is busy within the offices, who is going to answer the phone? You will need to designate one of the employees to stay close to the phone and answer it anytime a problem arises. Naturally, these are major constraints that prevent small businesses from offering a quality customer service.

Today, consumers have a lot of options when it comes to buying whatever they need. If they aren’t satisfied with what you are offering, they’ll just buy what they need from a competitor. So, what’s the workaround? How do you ensure that your customers get quality customer service, without having to spend a whole lot of money in the process?


The best option available to small businesses is to outsource their customer service department to another company altogether. Companies such as Message-Direct offer high quality telephone answering services at the most affordable subscription rates to business owners. It’s a fantastic idea for businesses that are looking to establish themselves and offer a quality consumer service without having to spend a great deal of money in the process.

Outsourcing is a pretty simple concept: all you have to do is to open an account with the company and they will designate you a unique UAN (Universal Account Number). You can use this number for marketing and for queries. The company will require detailed information about the products that you are selling as well as the company so that they can offer basic consumer service directly to your clients. There’s also a message taking service, so in case a client calls with a specific query, the telephone answering company will take down the message and relay it to your firm. It’s a very simple concept that has worked wonders in the past for many businesses. On top of that, you also get the benefit of never having to stay by the phone.

Why Is Outsourcing a Better Option?

There are many reasons why outsourcing is a better option than setting up your own consumer service department, especially in the first few years of your new business. First of all, it helps you save a great deal of money. Rather than having to spend a large sum of money on setting up a customer service department that doesn’t even directly contribute to your company’s profits, you can just pay a monthly fee for the services provided by the telephone answering company.

Secondly, you don’t have to worry about training your employees to answer calls either. These companies hire professional employees who are highly trained and know how to handle issues and answer complaints. Even if a disgruntled customer calls, these guys don’t lose their cool and manage to calm them down before resolving their problem. Best of all, it leaves you with the freedom and the time to handle issues on your own and take your company forward. These are just some of the main things that you should know about outsourcing your call answering service.



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